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Nike Unveils 2016 Rio Olympics Innovations

Nike Unveils 2016 Rio Olympics Innovations

7/15/16, 9:00 PM

Nike has also unveiled a new spiked shoe for Jamaican runner Shelly-Ann Fraser-Pryce, the Nike Zoom Superfly Elite.

Nike has unveiled the Nike Zoom Superfly Elite is a shoe that will be worn by track and field athletes. Nike worked with two-time Olympic gold medal winner Shelly-Ann Fraser-Pryce of Jamaica. “Our goal was to make her one mile per hour faster,” says Bret Schoolmeester, Nike’s innovation director. “We know that when the foot flexes, athletes waste a little energy and time, so by making the foot stiffer, we are able to add propulsion.”

Nike turned to computer software to develop a stiffer sole. The result is a bizarrely beautiful design that at times looks like honeycomb, bark, or crystals—in other words, some of the strongest substances on the planet. “This sole is four times stiffer than what the athletes were wearing in London while half the weight,” says Schoolmeester.

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